If you run AdSense on your site you understand that some words pay more than others, much more in fact. More than likely you have actually likewise discovered that terms like "structured settlements" and "mesothelioma cancer" can produce exceptionally high PPC earnings, if they appear on your website at all. Sadly hundreds of countless other web designers are "on" to this practice judging by the variety of websites produced routinely to capitalize on the phenomenom. So, where does this leave you? Out in the cold? No, by going after "lateral" keywords and terms you can produce a website that is even more successful than these other websites. I will reveal you how you can do simply that.

What do I suggest by "high paying lateral keywords?" Essentially, these are words, or terms, that web designers dismiss as not being relevant or are unrelated to particular high paying keywords. For instance, you understand that the term "totally free adware" has a nice payment. You gear your post or page appropriately to have AdSense produce the lucrative advertisements and, instead, you create advertisements that are relevant but not huge payers. Should you give up? No, of course not. Rather, research comparable terms that can also dish out high paying advertisements and go with them. In this case the following might be thought about:

adware blocker

adware removal

lavasoft adware

free adware elimination

adware spy removal tool

eliminate adware

get adware

adware search and damage

As you can see, each term includes the keyword "adware" but other words are included. In a current survey that I conducted a few of these "lateral" keywords/terms paid a lot more than the "totally free adware" terms. In addition, some nice advertisements were provided too.

What about mesothelioma? Isn't that a hot keyword? Yes, and an overworked one. Lateral keywords for your factor to consider here can consist of:

attorneys

attorneys

asbestos cancer

lung cancer

accident attorney

injury attorney

The typical thread with these keywords? Mesothelioma wasn't even mentioned. Sure, when you believe "attorney" or "legal representative" you think about ambulance chasing terms like: bextra, malpractice, and doctor overlook. Heck, if other ads are provided rather of mesothelioma ads, do not misery. Possibilities are that the deep pocket lawyers offer a nice payment per click for these keywords too!

Alright, one last example before I turn you loose to do your own research study. The keywords: credit cards.

trainee credit card

airline credit card

company credit card

Visa charge card

credit card debt consolidation

benefits charge card

online credit seo autopilot software cards

0% interest charge card

money back credit cards

credit card counseling

The options for some keywords are obviously higher than others. If you compose your own articles and/or web content you may require to experiment in order to produce the greatest paying keywords. Still, these "lateral" keywords will push up your profits practically as much as basic keywords. Now, go and do your own research!

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